Lug has unveiled a new Wizarding World of Harry Potter Build-A-Bag Collection, marking the latest collaboration between the brand and Universal.
Available now at Universal Orlando, Universal Studios Hollywood, and online through shopUniversal, the line lets fans customize their own Wizarding World-inspired bag with interchangeable accessories.
The release coincides with Universal’s annual Back to Hogwarts celebration, which starts August 1.
Inside Universal was invited to a launch event in Wizarding World – Hogsmeade at Islands of Adventure, where we got a firsthand look at the new collection and had the opportunity to build our own customized bag, showcasing just how the new customization process works.
Guests can personalize their bag with interchangeable straps, zipper pulls, charms, and coin pouches. Guests can theme their bag to one of the four Hogwarts houses – Gryffindor, Hufflepuff, Ravenclaw, and Slytherin – or choose from Wizarding World icons like the Golden Snitch, Hedwig, and the Sorting Hat.
Available in four different styles, every bag features a black quilted exterior with an embroidered Hogwarts crest, a front attachment point for charms, and a built-in wand holder for carrying your favorite wand. The interior lining features Hogwarts-inspired art and iconography, featuring all four houses.
Available bag styles include:
- Hogwarts Catamaran Tote – $90
- Hogwarts Starboard Bag – $80
- Hogwarts Skeeter Bag – $75
- Hogwarts Huggie Water Bottle Bag – $55
Additional accessories are sold separately:
- Bag Strap – $25
- Coin Pouch – $35
- Zipper Pull – $19
- Bag Charm – $19
The Wizarding World collection marks the second Universal collaboration from Lug since the partnership launched earlier this year. The company previously released a line celebrating the 1st Anniversary of Epic Universe, including a Skeeter Bag inspired by Captain Cacao.
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