Universal Orlando marks the grand opening of Transformers: The Ride – 3D at Universal Studios Florida today – officially opening one of its most highly anticipated entertainment experiences in years.

The new attraction is based on the popular Transformers films and created along with the award-winning director of the film series, Michael Bay.  It blends a powerful storyline, powerful technology, all-new hyper-real animation and massive sets into an action-adventure that grabs riders and does not let them go until the very last second.

Riders are recruited for a high-tech, good versus evil battle in which they must save Planet Earth.  They join iconic film characters Optimus Prime and the Autobots as they fight Megatron and the Decepticons to the end.

The 3D-action is mind-blowing and everywhere all at once; the 4K high-definition animation breathtakingly real.  Riders burst into battles between “life-sized,” three-story-tall Autobots and Decepticons.  They dodge relentless attacks, explosions and missiles.  And they come face-to-face with Megatron – who wants to destroy them.

The attraction has already gained “must-see” status at Universal Studios Singapore and Universal Studios Hollywood.  It was built at Universal Studios Florida in one year – the fastest build time in Universal history.

Transformers: The Ride – 3D was created under license from Hasbro, Inc. Transformers films, television shows and merchandise based on the iconic Hasbro property have captivated millions of people all over the world for thirty years.  To date, three blockbuster films have been released – “Transformers” (2007), “Transformers: Revenge of the Fallen” (2009) and “Transformers: Dark of the Moon” (2011) – grossing more than $2 billion combined worldwide at the box office.  The three films were directed by Michael Bay, executive produced by Steven Spielberg and released by Paramount Pictures.  The fourth Transformers film is scheduled to be released in June 2014.

For more information about Universal Orlando and Transformers: The Ride – 3D, visit www.universalorlando.com.