Walt Disney World and the NBA have announced that “The NBA Experience” will be coming to Disney Springs.
The new “experience” will offer hands-on activities that put families and guests of all ages right in the middle of NBA game action. Guests will enjoy immersive NBA video productions and numerous interactive experiences, as well as a restaurant and a retail store.
“We’re thrilled to work with the NBA to take our guests inside the world of professional basketball with an extraordinary entertainment experience,” said Robert A. Iger, chairman and chief executive officer, The Walt Disney Company. “We’ve had a long and successful partnership with the NBA through ESPN, and we will continue to build on that foundation as we bring the Disney and NBA brands together for the first time in this exciting and innovative way.”
With the announcement of Disney’s partnership with the NBA, Universal Orlando announced through their Facebook account that they will not renew the lease for NBA City – which has been a restaurant at the resort since 1999. The last day for NBA City is rumored to be August 31st.