Hard Rock Hotel at Universal Orlando is going pink this October in an effort to support breast cancer awareness with PINKTOBER.

Hard Rock International’s 23rd annual PINKTOBER campaign supports the Hard Rock Heals Foundation, the charitable arm of Hard Rock, with proceeds benefiting the American Cancer Society.

To raise awareness for PINKTOBER, the Hard Rock Hotel will light the front of the hotel in pink. In addition, select guest rooms will be outfitted in pink sheets. Every night these rooms are occupied during October, the hotel will donate a portion of the room rate to the American Cancer Society.

Pink co-branded Fender guitars have been added to the hotel’s Sound of Your Stay program. Guests can check out the guitars and scan a QR code to make a donation and discover more ways to support the fight against breast cancer.

Specialty pink drinks will also be available at Velvet Bar, The Kitchen restaurant, and beachclub.

Hard Rock is also debuting a “Find Your Fight Song” social media contest. Through the power of music, Hard Rock wants to uplift those battling breast cancer, celebrate survivors, and remember loved ones by creating the ultimate PINKTOBER anthem. Fans are invited to participate by sharing their stories on Instagram and writing original lyrics to be considered for inclusion in the anthem written in collaboration with recording artist David Correy. A grand prize winner will receive a $5,000 prize and donation of equal value in their name to American Cancer Society.

All Hard Rock company divisions including Hard Rock Hotels, Cafes, and Casinos worldwide are partaking in the PINKTOBER campaign. Hard Rock has donated millions of dollars to breast cancer research over the last 22 years of the PINKTOBER campaign. Last year, Hard Rock raised over $700,000, representing the largest amount the company has fundraised since the inception of the program in 2000.